by Felicien | Jul 11, 2017 | Education
This is a short article exploring how auto dealerships can benefit from the use of technology. There are numerous ways for these types of businesses to use technology to expand their reach.
Today, Millenials are amongst the most valuable customers for any business. According to a recent study, Millenials are spending about $2000 billion ever year. To get a share of this money, you will have to entice them with technology. Here are a few examples of why I think technology is a great way to attract more customers to the business.
Using Apps Helps to Keep Customers Interested.
As the saying goes, out of sight out of mind. Most millennials today get a huge chunk of their services from just tapping their mobile devices. If you want to attract customers to your business, you need to be in front of their faces all the time. A nice way to achieve this is by having an app developed for your auto dealership. The app could then be used to send alerts about new vehicles or new deals. This could make your dealership more attractive than other dealerships.
Being Able to Target Only the Right Customers.
The digital age has made it possible for marketing campaigns to target only clients that have a high chance of converting. This is contrary to traditional means that target a broad range of customers with the hope that a few interested customers will see the ad. This trial and error method can sometimes lead to many wasted resources. Besides that, there is usually no way of verifying if the ads have reached the intended audience.
For instance, most digital marketing firms have tools that allow them to analyze data and send out personalized ads. The ads will be edited to contain the name of the individual and present them with only vehicles that they are likely to purchase based on past online activities.
The sophisticated technology allows for highly targeted marketing that can help to increase sales, even for a small dealership. One of the major benefits of such a system will be reduced costs as marketers gain insight into the behavior of potential customers.
The Use of Technology by Dealerships is Still Highly Unexploited.
Most experts that make use of digital mediums is quite untapped by most dealerships; they still prefer to use traditional means to reach customers. One of the ways technology is being used in commerce is in Customer Relationship Management. It is a model that helps companies to have meaningful interactions with their clients with the aim of attracting and winning over new customers. This process also entails enticing old customers to come back. In general, it is an excellent way to boost profits without having to spend so much on advertising. Technology and the web have given companies new tools for use on CRM in ways that would have been unimaginable a few years back.
Making Purchases Easy.
The world is moving fast towards mobile payment acceptance. It is thus a surprise that more than half of all businesses in America do not accept credit cards. No doubt, there are some dealerships, which have this practice. Failing to accept credit cards will probably lead to some friction with customers.
It is estimated that businesses lose an estimated $100 billion in revenue because of this. Businesses have to be more open to new methods of payment if they want to attract customers. While the credit card fees can be a significant deterrent, the sheer losses justify being able to provide customers with a great buying experience.
In short, a business that is able to use technology to simplify the purchase process can make a lot of money from more customers. It is quite easy to invest in technology that is used for automated payments. Insisting on using the old methods of payments will contribute to much less business for any auto dealership.
Technology Can Help to Develop a Royalty Program.
It is not just about being able to attract new customers. A business also needs to be able to retain old ones. However, that cannot be possible without the use of technology. You will need to collect massive amounts of data and have the means to analyze it. That way, when an old customer comes back, they will be immediately flagged, and you can give them a small token. You can also send notices in their emails about special deals. No doubt, they will tell their friends about it. Over time, you will find more customers coming to do business with you because of this.
Use Social Media to Target the Right People.
Social media sites collect numerous Metadata from their customer that is valuable to any advertiser. The data can be used for highly targeted ads that are not possible with any other medium. Through this medium, advertisers can target people even by special occasions. Not only that, it allows the auto dealership to showcase their products for no charge on the social site. If you are lucky, you could create a viral post that could potentially reach billions of people. The possibilities of social media are many and under-exploited by most business owners. However, ensure you get an expert to do it for you to avoid making any mistakes.
Create Engaging Websites.
Today, technology has made it possible to create websites that are used for more than just talking about the dealership. With the right developers, the dealership can create an engaging website that is also informative. As people come to the site to look for accurate information, the dealership is able to use that as an opportunity to sell to them.
Conclusion.
Technology goes hand in hand with innovation. Learning how to make good use of it is what will determine who succeeds and who fails. To be successful in the use of technology, a dealership will need to be proactive. It will also need to be in the know at all times about technological innovations.
by Felicien | Jul 11, 2017 | Education
Short on resources but still need to improve data security? Here are the steps you should consider.
A very typical attitude exists among growing companies that are upgrading their data security systems. It goes something like, “We would love to improve our IT security – but we don’t have room in our budget for anything big.” Given how sensitive data security currently is to business survival, we’re not sure that’s the right attitude to have, but the fact is that many companies just don’t have many resources available to invest in new security licenses or services. That’s fine: Here are key steps you can take without making significant budget changes.
1. Use Available Biometrics and Manage User Identities
Biometrics may sound like a high-tech field, but biometric devices have fallen in price and become commonplace, removing budgetary concerns about upgrades. In fact, if you have a device made with the last couple years, it probably comes with a fingerprint scanner or similar device without any extra charge (how long has it been since we’ve been logging into our phones with fingerprints?). Even if you are using older desktops or laptops, biometric devices are a quick, affordable purchase that will allow your company far more efficient login tracking and device protection. Passwords have problems – especially when they are poorly chosen or never changed. Biometric logins don’t have these problems and are generally more employee-friendly to use.
2. Maintain a Dedicated Security Administrator
Services like Microsoft’s Office 365 Threat Intelligence use automatic threat detection services to sift through data and watch for any signs of malware or hacking. Threat Intelligence can alert companies about suspicious behavior or logins, as well as keep businesses updated on the latest threats and necessary precautionary steps to take. The good news is that Threat Intelligence is typically offered as a free security perk. However, it requires an experienced security administrator who can receive regular alerts and who knows what to do about them. Creating an entirely new position is unlikely with budget constraints, but consider shuffling responsibilities if necessary so that a trusted IT hire or manager can hold this responsibility for the long term.
3. Practice Consistent Access Management
All data systems come with ways to manage access: Unfortunately, not all companies use access control to the proper extent. Some sensitive data simply cannot be available to everyone without inviting serious security risks. Even data held behind authorization walls can be compromised if that authorization is handed out too quickly, or at the wrong time during workflow. For a low-cost way of shoring up your data security, take a look at access management practices and how easy it is for people to improperly access sensitive data. This isn’t just a systems question, either – it’s also an environmental and practices issue. No business should leave computers open in lobbies or common areas with access to sensitive data enabled.
4. Fix Compatibility Issues and Implement Security Updates ASAP
Security updates and patches are designed to counter malware or close vulnerabilities that could later be exploited. It may seem like Security 101 to apply these patches, but many companies struggle with this simple step. It’s best tackled in two stages:
Go through operations and check to see if updates will cause any compatibility problems. This is an IT specialty, and IT experts should have no problem finding any potential problems. If any software or systems will bug if you try to update, then fix them first or find alternatives that are up to date. Do this regularly with security patches, and you will end up with flexible, fast systems that can be updated in a day or two. Don’t do it, and you’ll be stuck with compatibility issues that will keep getting worse.
Set your update schedule, and make updates on work devices automatic so that no one has the choice to just ignore the patch. Remember, time is of the essence, so even if you need to wait on vendor updates or switch to a different app, think in terms of days or weeks instead of months.
5. Change to Mobile-Capable File Servers
This is probably the most cash-heavy option on the list, but if you already have the right server hardware or flexibility in switching hosting services, it doesn’t cost much to make a server upgrade, especially if you are already paying for a license/service. Today’s mobile-friendly business world benefits far more from adaptable, streamlined, and mobile-capable systems that eschew external hard drives (another cost-saver) for cloud sharing and virtualization. Cut back on hardware, revamp your data services, and the company may come out the other end with fewer long-term costs.
6. Enable All Two-Step Verification
Everything from Gmail to O365 offers multi-factor authentication. All businesses should allow this type of the audit: It makes data theft far more complicated and doesn’t come with any associated costs (other than a bit of your time).
7. Make Employee Education Part of Your Daily Meetings
Educating employees isn’t always easy, but it’s very cost effective! The problem is that a single education or training session has minimal impact. Over time, without reinforcement, employees tend to get lazy about security, so you can’t just tell them once.
A better the idea is to devote a portion of your daily or weekly meetings to talking about general data security. You can give tips about how to treat mobile devices before a business trip, updates on new security initiatives, and reminders about logging off computers in public areas. As long as you make it part of the continued conversation, it will stay in employee’s mind and become a part of the workplace. However, always try to explain the impact on the company itself, and why security rules exist so that employees understand what’s at stake. A short news brief about data attacks in your industry can make a compelling point if there are any good recent examples. There are also online resources available to help out.
Do you have more specific questions about your business? We can help! Contact {company} at either {phone} or {email} to learn more about our services.
by Felicien | Jul 10, 2017 | Education
Digital strategy today requires the flexibility to create without barriers while looking for collaborators in a variety of unlikely places.
The world has a strong history of revolution — industrial revolutions, that is. This time around, the driving force for change is not how to do things faster or more efficiently. Instead, Industry 4.0 is all about collaboration between intelligently connected things. Artificial intelligence, deep learning, sensors, and devices, as well as human interaction, are driving change, but what is really surprising is that not only are partners collaborating but that competitors are doing the same. This era of diverse teams and things working in concert is paving the way for entirely new digital strategies and opportunities, and businesses are lining up to take part in co-creation with others.
Empowering Leaders
Today, it’s nearly essential to wait for a perfected digital strategy before you launch a new initiative. Instead, it’s important that all leaders are empowered to allow their teams to creatively work together to drive transformation — even as they’re still hammering out the details on the plan. While this approach can feel uncomfortable for some individuals, encouraging critical leadership to accelerate change will support a more fluid strategy that can weather the changes on the horizon. Many digital strategies are multi-year, but with the speed of change in today’s business and technology world, that timing is difficult if not impossible to sustain. By the time a strategy is fully-executed, the technology and customer needs are likely to have changed significantly. If your leaders are not allowed to be creative and nimble in responding to customer needs, you’ll find that your business is left behind while smaller and more flexible competitors gain market share.
Driving Sustainable Innovation
Today’s organizations thrive by being able to adapt to change, but it’s important that change is introduced sustainably to limit staff frustration and a feeling of overwhelm. Technology is evolving at a breakneck pace in all directions, but that doesn’t mean your organization needs to follow all the various trails. Instead, look for ways that you can drive sustainable innovation throughout your company — or things that will provide unique value to your customers or to your employees. For a consumer packaged goods company, this could mean a new production methodology that involves IoT (Internet of Things) as a way to interact more efficiently on the production line while skipping an update that allows you real-time interaction with customers. Although it might be really cool to be able to engage with their clients on a real-time basis to see how they’re using your products, you may receive a bigger bang for your buck with an updated production mechanism. Sustainable innovation means having the focus to see which particular changes will drive your organization forward, and which may be simply distractions.
Embracing Customer Connectivity
Customers today are more vocal than ever, but is your organization able to welcome and hear what they’re saying? Social listening tools and advanced sentiment analysis can provide valuable insight into the direction your business should shift to keep up with changing customer needs. It’s no longer enough to launch an annual customer survey on the state of your business; instead, you should be continually gathering feedback via surveys, direct response questions and through your customer service department. Advanced CRM (Customer Relationship Management) tools allow you to link together interactions with individuals clients to form an omnichannel representation of their interaction with your brand.
Becoming a Learning Organization
Doing things the way they’ve always been done is no longer an option if your business wants to remain competitive. The world is changing with incredible rapidity, and the only way to hope to keep up us to becoming a learning organization. Host regular learning opportunities for your teams, and encourage other leaders and workers to do the same. Reach out to vendor partners and even competitors to see what you can learn from each other. This could be as simple as requesting that your teams find new mobile apps from competitors and test them out to see what they could learn, to as complex as creating testbeds within your organization.
Impact to Digital
Digital platforms are also shifting, but the beauty of cloud-based computing is that your business may be able to take advantage of the latest and greatest technology without a massive upfront capital investment. With ongoing software license costs going down, and constant upgrades becoming the norm, the impact to digital is significant but not overwhelming. Think how challenging it may be to your business to have to completely replace your organization’s core operating software every 18 months? What about if you could simply receive continual, smaller updates that get you new functionality on an ongoing basis instead? The difference between a steady and gentle infusion of new tech versus a massive upheaval to your business with a new platform is often appealing to small- to medium-sized businesses.
There is no one-size-fits-all digital strategy, but there are ways that your organization can continue to grow by listening to your customers, being thoughtful in your interactions, and never forgetting how to learn. As platforms gain complexity on the backend, customers are looking for a simple solution — which can be incredibly difficult to deliver in a meaningful way online. At {company}, we actively look for ways to support your {city} organization in your digital transformation goals. Contact us today via email to {email} or call our professional team at {phone}.
by Felicien | Jul 10, 2017 | Education
Many businesses cannot survive a data attack: Here’s how to focus on the latest effect prevention.
Don’t get us wrong, disaster recovery is and will be an important part of security plans – but it’s absolutely a scenario best avoided, especially for smaller companies where a data attack is often a death knell. The average attack costs an organization around $4 million including litigation and damage to the brand. You can see why we prefer preventative measures instead! And we’re not alone – IT security is trending more and more toward reliable prevention and finding prevention best practices. We’ve got some ideas to help keep your business on the cutting edge.
Follow the Latest Security Threat News
This is a general piece of advice that we highly recommend for growing companies, especially small businesses where IT security tends to be flatter, and there may not be a CSO role to watch for significant trends. Keep an eye on the security industry or set up an alert for important news related to cyber attacks, vulnerabilities discovered, and news about the services and vendors you use. It’s important to keep on top of everything that’s happening in the data security world, especially if that includes information about new threats or new updates for vulnerabilities. You don’t have to be obsessive about this, but it’s a good idea to review headlines on a regular basis and add any important revelations to the schedule.
Find Ways to (Politely) Require Secure Behavior from Employees
Prevention is just about finding the right rules to apply to digital data – it’s also about making sure there are no employee-based vulnerabilities in your workforce. That means no unsecured devices, no bad passwords, no access to prohibited files, and no complex personal and business data on the same device. This is a strict order: Device and app management can help a little, but at the end of the day people are still people, and employees will still be lazy about passwords and avoid reporting stolen phones.
Fortunately, solutions are starting to find methods that work more effectively with employees. Biometrics, for example, tends to have a lot less room for employee error, while virtualization allows companies to keep data off employee devices and in centralized locations. However, consistent education and training remain an important part of employee security, so don’t hesitate to share what you’ve learned.
Implement a Patching Strategy that Works
There’s no good argument against patching vulnerabilities in your system. If a patch is released that’s designed to remove a threat, it needs to be downloaded to all applicable devices ASAP. One of the easiest ways to do this with the average computer is automatic updates: Switch them on, and that helps guarantee OS patches (individual software patches can be more complicated, however).
The downside to immediate patching, especially for businesses in more static industries, is that they may not be possible if they interfere with necessary software that isn’t compatible with the latest update. This is how you end up with companies that still use Windows XP. It’s a challenging and horrible situation, and hopefully, future systems will be agile enough to make sure it doesn’t happen. For now, ensure that incompatible software is absolutely required, preferably by law, if patching is causing you any problem.
Look for Services that Offer “Threat Intelligence.”
Threat Intelligence is the name companies like Microsoft are using to describe new features that rapidly analyze all data in their clouds to quickly identify malware and alert security administrators about any new threats. This is very valuable, particularly for small businesses that may not be able to afford all the in-house security that they want: Let your services do the work for you! Microsoft offers Threat Intelligence on Office 365, so make sure the appropriate users are receiving updates, and look for other threat intelligence options in your alternative services.
Keep an Eye on Additional AI Scans
Security AI mainly predicts data attacks by looking through massive amounts of data and “learning” which specific behaviors are associated with hacking or malware. When security AI identifies suspicious behavior, they alert a human, who goes in to take a look at the suspected process can continue. Many threat intelligence programs use this type of AI behavior, and it’s a standard feature in the security strategies of larger companies. It’s a good feature to watch for when identifying services with strong threat intelligence, and you can expect it to grow more frequent in the coming years.
Make Sure Your Cloud is Protected
What clouds hold your data? What types of security and encryption do they use? Who has access to them – and is that access limited to secure wireless/wired networks? Cloud solutions are extremely popular, but to prevent data attacks they need to be backed up by powerful security. It’s a good idea to sit down with your cloud data plan and go through all your cloud services to make sure they offer adequate protection and warnings.
Have a Plan for the Internet of Things
Even if you aren’t using the Internet of Things right now, the chances are good that smart devices will be a part of your company sometime in the future. They are growing increasingly common, from maintenance sensors on equipment to smart temperature control for offices. The problem is that the Internet of Things is also largely open to data attack, specifically DDoS attacks that can quickly shut smart devices down.
It’s currently tough to find security options designed specifically for the Internet of Things: That should improve, but for now it’s a good idea to use smart devices carefully. Avoid depending on smart devices for vital parts of your business operations, try to limit how data from the Internet of Things can be accessed, and understand the threats that may come.
Do you have more specific questions regarding attack prevention? Probably! But since we can’t talk forever, why not send {company} a message to find out more about our services and discuss customized solutions for your {city} business. You can contact us at {phone} or {email}.
by Felicien | Jul 10, 2017 | Education
Harley-Davidson managed to turn their fortunes around by making use of predictive analytics. Here is a detailed analysis of how they made it work.
Asaf Jacobi was selling one or two Harley-Davidson motorcycles a week at his New York dealership. One day during winter, he decided to take a walk in Riverside Park and came upon Or Shani, the CEO of Adgorithms. After talking about his low sales numbers, Shani suggested that Jacobi tries Albert. This AI developed by Adgorithms is designed for marketing purposes. It works on various platforms such as Google and Facebook to optimize ad campaigns.
Impressive Results.
When Jacobi gave it a trial, he sold over 15 motorcycles that week. It was almost double, what he had sold all summer. Jacobi kept at it. He went from getting a qualified lead a day to more than 40. In the first month, 15% of the new leads were similar to past high-value customers and were thus likely to purchase. By the third month, leads had grown by 29-30%. Out of those leads, 50% were similar to past high-value customers. Jacobi had to expand the call center to handle all the new business.
How the AI did that.
Today, Facebook, Google, and Amazon are leading in the use of AI. This has given them a significant advantage over customers by enabling them to target them with highly personalized marketing campaigns. However, other companies are also starting to join the AI race.
In the case of the Harley-Davidson dealership, Albert the Ai helped to grow store traffic by generating leads, which were simply customers who filled out a form expressing interest.
Making Data work for you.
Albert was given creative content from Harley-Davidson and some performance targets. The AI began to analyze existing data from the dealership. It was able to find characteristics and behaviors of high-value customers within New York. The Ai targeted those who completed purchases, added an item to their online cart, or were among the top 25% of people who spent time on the site.
With this data, Albert went after people on the internet that had similar characteristics. The AI ran tests on a few sample groups and collected data from the tests. It then conducted further tests with more variables. At the end of it all, it had gathered enough data to develop what a high-value customer would look like. It then scaled up the campaigns to reach out to these people.
The Benefits of AI in Predictive Analytics.
For Harley-Davidson, the AI analyzed what was working and what was a waste of money. The AI used what it gathered from these tests to create opportunities that were likely to lead to successful conversions. In short, it allocated resources to what had worked, which helped to improve the ROI for digital marketing campaigns.
The traditional method used by marketers is to create buyer personas. The personas are based partly on historical data, the marketer’s experiences, guesswork, and gut feelings. When a company decides to use personas, it has to rely on guesswork to determine what worked and what failed.
An Ai does need to come up with personas. They find real opportunities by checking the behaviors of online profiles and determining who has behaviors that are indicative of a high degree of conversion.
AI Could Help to Save Time.
Even when equipped with the most complex digital tools, humans can only manage a few tasks at a time. They will also have a hard time making an unbiased application of any insights that they gather. On the other hand, an AI can process millions of interactions a minute. They can also run more than thousands of tests at the same time and make predictions at the same time.
Another advantage of an AI is that it never gets tired. While humans can only manage a few hours of analysis, the AI can work all the time all year round. Also, the AI modifies its marketing strategy in real time, which means that no money is wasted at any time.
Making Use of AI.
Since AI is still quite new, and since marketers may be wary of relinquishing control to a device, it is wise to adopt AI incrementally. At first, it can be used to run small and short experiments. As the results trickle in, the AI can then be modified.
When carrying out experiments, it is important to define goals. For instance, the goals can be increased leads or better ROI.
When choosing the tool to use with AI, you need to know what you want. Some tools can focus on a single task such as optimizing web content. Other sophisticated tools offer more capabilities. Still, others can produce results but will not act on them without being prompted.
However, you should not be afraid to take the plunge. You will be able to have the edge over the competition that is still not sure whether they should use the technology.
How You Can Ensure Success.
If you decide to use AI for Predictive Analytics, some best practices will help you to succeed. Here are some of them:
1. Have Accurate CRM.
The AI will work with your current CRM. Thus, if it is full of garbage, it will generate garbage. The predictions will only be as good as the underlying data. It is better to have less data, which is accurate than to have silos of data that is full of errors.
2. Take Your Time.
Although the AI is fast, you do not have to be. A good example is Harley Davidson that started with micro-segments and numerous tests. This helped them to adjust the campaign accurately before they ever went full scale.
3. Let the AI do its Magic.
It can be difficult for business owners to wrap their minds around the concept of a program controlling their marketing campaign. However, they will have to learn how to let go and let the AI work. The AI will work based on proven data and not personal insights. It will allow you to make predictions that are more accurate.
Conclusion.
Although the AI will take away some of the decision-making power, it can help to motivate the sales team and keep the business moving forward. You will also have more time to make other decisions about your business.
by Felicien | Jul 10, 2017 | Education
Here is a detailed description of Office 365 and G suite. The article will discuss their pricing, functionality, and when you should choose either of them.
G Suite and Office 365 are the two main productivity apps for businesses today. G Suite, which was previously known as Google Apps, and Office 365 both have cloud access. With demand for both being so high, they are always working to introduce new and competitive features. While it can be a tough choice between the two, there are some unique differences. In this article, we will check the different aspects of the two. That may help you to make the choice between either of them depending on your business’ needs.
1. Word Processing.
For word processing, Google Docs offers minimalist features. In Office 365, Microsoft Word is a heavy-duty application for creation of complex word documents.
However, the features offered by Microsoft can seem unnecessary sometimes. In fact, they only serve to make it seem bloated in some instances. Google is great in terms of real time editing. In Google Docs, users can suggest edits or make changes, which will be sent to all users in real time. Microsoft Word does not have the same level of capabilities.
If you need convenience, Google Docs should definitely be your first choice. The documents can be accessed from any device as long as it has an internet connection. However, Microsoft Word can be a great option if you require making significant manipulations.
2. Plans.
The Plans Available from Google.
G Suite has only two simple choices from which to choose from. These are G Suite Basic and G Suite business.
G Suite Basic.
This plan only costs $5 a month per user. You will get a unique business email address, Video and voice call on Google Hangout, an online Calendar, and 30GB of space to share and sync files. You will also get access to online spreadsheets, slides, and text documents. Additionally, you will have security and administrative controls and 24/7 email and phone support.
G Suite Business.
G Suite Business costs just $10 per month per user. It includes all the features of G Suite Basic plus 1 TB of space per user for up to five users. Additionally, you will get advanced administrative controls in Google Drive, audit reports for Drive content, and access to Google Vault that covers chats, emails, files, and documents. You will also be able to search and export files to different formats, archive emails that are sent by your company, create a unique message retention policy, and place litigation holds on inboxes.
An awesome bonus of G Suite business is that any documents you create using Google apps do not count towards the storage restriction.
Plans Offered by Microsoft.
Office 365 has many complicated options for those who wish to use its platform. Here are some of the plans that you will have:
Office 365 Business Plans.
Under Office 365 Business Plans, you will have these options:
Business Essentials: Requires an annual commitment of $5 per user per month. Without the annual commitment, the cost is $6 per month per user.
Business: With an annual commitment, the cost is $8.25 per user per month. With an annual commitment, the cost is $10 per month per user.
Business Premium: This comes with an annual commitment of $12.0 per user per month. Without the commitment, the cost is $15 per user per month.
Office 365 Enterprise Plans.
This is another great category of Office 365 Plans. All of the plans in this category require an annual commitment. They are:
ProPlus: $12 per user per month.
E1: $8 per user per month.
E3: $20 per user per month.
E5: $35 per user per month.
While all the plans are different, you should note some things. If you use the Microsoft Office suite often, do not use Office 365 Business Essentials of Enterprise E1. These options only provide the applications on the clouds, and they cannot be accessed offline. Additionally, if having an email with at least 50GB per user is important to you, do not use Office 365 Business or Office 365 ProPlus.
3. The Email Options.
Both G Suite and Office 365 come with email options. If you want to make use of email storage, you will need to purchase the Office 365 Business Essentials plan that costs $5 per month per user. You will receive 50GB of space and the 1TB that comes with this plan. This is more than what you will get with G Suite Basic, which costs $5 per month and has just 30GB of space.
If you need more than 1TB of data, Google comes on top as long as your team has more than five people. If you use Office 365 Enterprise E5, you will get unlimited storage for $20 a month. However, you will have to make a yearly commitment.
In the email option, you will have to choose between Outlook and Gmail. This will mainly come down to personal preference. Outlook is better for sorting and grouping while Gmail is compatible with more third party apps.
4. The Applications.
Apps are the main reason most people choose Office 365. Except for the Business Essentials and enterprise E1 plans, you will get a desktop version of the app in addition to the version in the cloud.
While Google Sheets allows users to use simple language in calculations, Excel definitely has more advanced features. This applies to all other apps in G Suite. Microsoft definitely has more functionality in their apps.
However, you should note that G Suite allows you to open Microsoft Office files in its environment. Besides that, you can save G Suite files as Microsoft Office versions. However, when converting G Suite files to Microsoft Office, the formatting may not always be accurate.
If you would prefer that your team work on the Cloud for collaboration purposes, you will be glad to note that most people say G Suite is better. The main reason for this is that G Suite was designed for collaboration from its inception.
As a result, some actually prefer to buy the whole suite of offline Microsoft Office applications and use G Suite for cloud-based collaboration purposes.
Verdict.
Both Office 365 and G Suite are quite great options. However, in terms of collaboration and ease of use, G Suite comes out on top. However, for detailed processing, Microsoft should be your number one choice.
