by Felicien | Mar 14, 2018 | Education
Stranger things have happened – but in this case, we take a look at how the death of a Tyrannosaurus rex relates to your computer.
Sue Hendrickson was just poking around a cliff while waiting for a flat tire to be repaired when she made the most extraordinary archeological find of her life – or that of any to date. That hot summer day in 1990 in South Dakota, Sue stumbled upon the now infamous skeleton of a Tyrannosaurus rex, the most complete and best-preserved fossil ever discovered of a T-rex. The rather mundane series of events that led to this find only further underscore the mystery behind its existence.
Nicknamed “Sue” after the paleontologist that discovered the skeleton, the T-rex was found protruding from a cliff and was transported to a facility for cleaning and examination. Sue started to come alive again! Most of its teeth were still intact, and overall the skeleton was in incredible condition – not bad for being roughly 65 million years old!
What happened to Sue, the T-rex? How did she die? Was there a majestic battle to the death with another giant beast? Or was it much more boring and Sue perhaps died of what we today would call “natural causes”? Various testing proved Sue was about 28 years old at the time of her death. Small holes were detected in the skull that found Sue had a parasite akin to an ancient bird flu similar to an aviary illness today that is known to cause death by starvation due to neck swelling. Other stories of bodily injuries were told by the bones, but an exact cause of death was never proven. Scientists are good, but maybe not that good. Perhaps the “bird flu” saved Sue from a much worse fate, depending on your beliefs of the many claims of what happened to cause dinosaur eradication. The “giant meteor” (more likely an asteroid or a comet) is one popular working theory, and massive volcanic activity is another. No matter how it happened, more than half of the world’s species disappeared, leaving mammals, turtles, crocodiles, birds, frogs, and some sea life among others.
To better understand history, and also to prevent mass extinction from repeating itself, we devour information to educate ourselves on these creatures and maybe one day have an answer to what did happen. To get a picture of what we don’t know, we start with a picture of what we do know. To support the “giant meteor” working theory, data shows that metal only found in meteorites has been discovered all over the globe and shown to be the same age as the time when dinosaurs disappeared. Also, an enormous crater in Central America is roughly this same age. Coincidence?
The technology required to study the bones of dinosaurs and provide deep insights is equally incredible. It’s rather ironic to discuss technology and dinosaurs in the same sentence. Machines that are less than six months old are inspecting Sue’s bones, which are tens of millions of years old – and interesting paradox.
Speaking of technology, how old is your computer? You don’t need an X-ray to estimate its age – and if you have to think for more than a few seconds, your computer is probably too old. “Too old” – we sound rather harsh and judgmental when saying that.
“My computer runs just fine”.
Sound familiar? When was the last time you checked for system updates and ran thorough diagnostics? Outdated operating systems and applications can be super sluggish and even freeze. Letting security updates wait could put users at significant security vulnerabilities, leaving your computer open to hacks, viruses, malware, ransomware, or worse. Applications not kept up to date run slow and become “buggy”, where they freeze often or present glitches, losing valuable time and productivity – like Sue’s skull with the holes from the “bug” infection. For the record, holes in your skull are rarely a good thing…
Compare today’s computers, like the MacBook Air or the Microsoft Surface Pro 2, or the latest version of the Apple iPad, to the Tandy models in the early 1980’s. It’s pretty common to refer to those older machines as “dinosaurs” – but we think that insults dinosaurs! Even Sue still has something to offer. Sue teaches us about climate change, evolution, and even the food chain from her time. The Tandy models from the 1980’s have taught us that not everything is quite so black and white and that technology is an ever-evolving concept.
If you had a Tandy model today, what purpose would it even serve? It couldn’t run a word processor; nor could it support Internet usage for video streaming. That computer may as well be buried in the wall of a cliff in South Dakota, holding close its secrets for the future generations to learn about upon discovery by a (robotic) paleontologist.
Given how much technology impacts our daily lives, and how much we rely on software, the Internet, and all things digital, it’s pretty critical that we have a decent working model on which to rely. That’s not to imply we’re saying you should go out and purchase the latest model of the coolest gadget every six months – no, that’s excessive and wasteful spending. But what you do need to think about is how old your machines are, their current ability to function, and whether what you have is the best tool to do your job. Upgrades are expensive, but the cost of not upgrading is even greater. Slow machines equate to decreased productivity and efficiency, neither of which is a friend to business operations. Slow machines also translate into slower connectivity, slower email responses, slower sales proposal development and sharing. Bad, bad, bad!
A few things we can recommend to help get more out of your system:
Check for, and run updates regularly
Companies like Microsoft and Apple will regularly release updates for applications and security, and installing the latest packages help keep your system operating at its most efficient
Save or download files into cloud storage, when possible.
Taking less space on your hard drive supports faster processing speeds.
Maintain an active antivirus program, like Avast
Don’t let your machine operate in direct sunlight for extended periods
Heat is not a friend to machines! Prolonged heat can age a machine prematurely, quickly.
Keep your system clean
Literally, remove dust and dirt particles from your machine as often as possible, and prevent debris from infiltrating the “inner sanctum” of your computer!
These tips are just a few of the things you can do to keep your system running at its best, but the most important thing you can do above anything else is to keep aware of the latest technology available. Once a computer becomes obsolete, problems compound exponentially and users are faced with costly repairs or loss of time and resources in addition to the potential loss of data.
Avoid a fiery death for your computer and you’ll get more life out of it! Just remember, when it’s time to upgrade, do so before the giant crash to avoid using a dinosaur and a constant battle.
by Felicien | Mar 13, 2018 | Education
You Have Rights – Demand Them!
A statement from the Florida Virtual School Program (FLVS) revealed that a data breach involving the personal information of students occurred between May 6, 2016, and Feb. 12, 2018, but it wasn’t reported until March 9, 2018!
Yeah, right. Some news flash!
Why is it that we don’t learn about data breaches until months or even years after they happen? How are we supposed to protect ourselves?
It seems that this breach affected more than 368,000 current and former students and up to 2,000 teachers at the school. FLVS says school records included students’ names, dates of birth, school account numbers, their usernames, and passwords, plus parents’ names and emails.
FLVS is now offering free identity protection services to students, former students and others who were impacted by the incident.
Ha! Identity protection from Equifax maybe? Remember what happened to them?
Cybersecurity expert Dwayne Denny with Data Specialist Group says parents should take immediate steps to protect their children.
He says:
“So, the first thing you want to do is, if you are a parent, is contact all three of the credit reporting bureaus and tell them you want to lock down your child’s account. They can put a lock on your child’s account so that no credit can be applied using that social security number.”
The school released this statement:
“FLVS also contacted Leon County Schools and notified the Florida Department of Law Enforcement (FDLE) and the Federal Bureau of Investigation (FBI). FLVS is continuing its internal investigation and is fully cooperating with law enforcement agencies as they seek to apprehend those responsible for this crime.”
The statement also offers contact information for anyone who is concerned that their accounts were compromised:
“The offer is available to students whose information was in the FLVS database from May 2, 2016, to February 12, 2018, when this incident occurred. Qualifying students or their parents can learn more and sign up for identity protection services at this website http://www.experianidworks.com/FLVS or by calling (888) 829-6553. Students should reference engagement number DB05741.”
This is a little bit late, isn’t it?
Wouldn’t it have been nice for students and parents to have been informed about the breach back in 2016?
So, what are their rights? Should parents sue the school? Maybe they should demand their tuition back!
Guess what? We are all at the mercy of organizations that don’t take the proper steps to protect our confidential data. It sure is a scary world today.
However, the U.S. Federal Trade Commission is trying to help. They are holding businesses legally accountable for data breaches. Here’s what they promise to do:
The Federal Trade Commission (FTC or Commission) is an independent U.S. law enforcement agency charged with protecting consumers and enhancing competition across broad sectors of the economy. The FTC also has authority to enforce a variety of sector-specific laws, including the Children’s Online Privacy Protection Act, and the Telemarketing and Consumer Fraud and Abuse Prevention Act. Their broad authority allows the Commission to address a wide array of practices affecting consumers, including those that emerge with the development of new technologies.
When companies tell consumers that they will safeguard their personal information, the FTC can and does take law enforcement action to make sure that companies live up these promises.
The FTC has brought legal actions against organizations that have violated consumers’ privacy rights or misled them by failing to maintain security for sensitive consumer information. In many of these cases, the FTC has charged the defendants with violating Section 5 of the FTC Act, which bars unfair and deceptive acts and practices in or affecting commerce.
In addition to its general authority under Section 5 of the FTC Act, the FTC has authority to investigate and prosecute privacy violations and data security breaches under 33 different sets of rules, laws, and guides. The agency also enforces other federal laws relating to consumers’ privacy and security.
On March 26, 2012, the FTC issued its final report setting forth best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data. The report expands on a preliminary staff report that proposed a framework for consumer privacy in light of new technologies that allow for rapid data collection and sharing that is often invisible to consumers. The goal is to balance the privacy interests of consumers with innovation that relies on information to develop beneficial new products and services.
Financial institutions are required to take steps to protect the privacy of consumers’ finances under a federal law called the Financial Modernization Act of 1999, also known as the Gramm-Leach-Bliley Act. The FTC is one of eight federal agencies that enforce provisions of Gramm-Leach Bliley, and the law covers not only banks, but also securities firms, and insurance companies, and companies providing many other types of financial products and services. Under the law, agencies enforce the Financial Privacy Rule, which governs how institutions can collect and disclose customers’ personal financial information; the Safeguards Rule, which requires all financial institutions to maintain safeguards to protect customer information; and another provision designed to prevent individuals and companies from gaining access to consumers’ personal financial information under false pretenses, a practice known as “pretexting”.
Congress and the FTC have taken special steps to ensure that children under 13 years of age don’t share their personal information on the Internet without the express approval of their parents. Congress passed the Children’s Online Privacy Protection Act in 1998, and the FTC wrote a rule implementing the law. The FTC has taken law enforcement actions against companies that failed to comply with the provisions of the law and has issued a report to Congress assessing how companies have complied with it.
So, what can you do?
It seems you can’t do much when even the credit-protection companies get hacked.
However, here’s what one concerned citizen did!
Troy Hunt is a Microsoft Regional Director and MVP who travels the world speaking at events and training technology professionals. He went to Capitol Hill to share his knowledge: https://www.troyhunt.com/heres-what-im-telling-us-congress-about-data-breaches/
You can do the same:
If you or your child are a victim of a data breach, or if you’re concerned about the privacy of your data, make sure your Congressional Representatives know. If we hold businesses, schools, colleges and the credit-monitoring agencies accountable, maybe they’ll increase their cybersecurity postures, and let consumers know their data has been breached in a timely manner!
by Felicien | Mar 13, 2018 | Education
Do What Professional Sports Teams Do—Use Analytics.
To win in any sport, coaches used to rely solely on their knowledge, experience and “gut.” Today, they have another source to rely on–analytics. And those who don’t take advantage of it will fall behind their competition.
Analytics are used in many industries, but today it’s helping team managers and coaches “score points.” It’s being used to influence coaching decisions, boost performance, help with contract negotiations, prevent injuries and even gain insight into fan preferences.
Fans and sports enthusiasts can now visit websites where they can see breakdowns of their favorite player’s performance. According to John Forese, senior vice president and general manager of LiveAnalytics, a LiveNation data, analytics, and research company:
“It’s about knowing when a fan is interested in an opposing team coming to town or whether a 4 p.m. game is not too late for them. It’s about hitting them with that communication when they are in the decision mindset and giving season ticket holders more incentive to keep coming and retain their tickets.”
Analytics has been used in businesses for years. Only recently has it been applied to professional sports. And why not? It’s a source of information to help us make better decisions. If you don’t use it in your business, you’re leaving a lot of information on the table that could help you succeed. And, those who don’t will be at a competitive disadvantage.
This is the premise of what MIT lecturer Ben Shields tells businesses—That managers and coaches can learn so much about analytical decision-making from the progress that sports teams have made in recent years. This is no different than what many businesses do today. They rely on software solutions like Microsoft Power BI (Business Intelligence) to transform data and create interactive reports to help them analyze data to reach their goals.
Teams now benefit from the use of wearable technologies that provide real-time data to track players’ movements. Every major professional sports team today has a department or team of data analytics experts. They use data-driven decision-making to ensure their teams and players are at the “top of their game.”
As you know, professional sports teams have scouts. These scouts visit prospective players and take copious notes. They send these notes to data developers. Then, the data is forwarded to skilled mathematicians who crunch the numbers to help a team’s general manager create overall profiles of players. They use these profiles to decide if a particular player should be signed on as a free agent or is worth drafting or acquiring in a trade for another player.
This sounds easy, right? It’s not.
It can be difficult to decide what data is valuable and what isn’t. Unless the team decides in advance what criteria an evaluation should be based on, all this work is for not. It’s the same in any business. You must first prioritize what your goals are before analyzing data. Otherwise the volume of data you accumulate can be overwhelming.
When asked how to integrate analytics into the decision-making process, Shields replied:
“We start with encouraging executives to clearly articulate their organizational goals and prioritize which goals may benefit from an analytics approach. Some organizations start with the data and the technology. We say start with the goals.”
Ever since Billy Beane, (the most progressive and talented baseball executive) first started utilizing statistical predictors over ten years ago, every MLB team has adopted analytics, as have teams in the NFL and NBA. Vivek Ranadive, the Sacramento Kings’ owner believes that data analysis has changed the game of basketball forever. For example, Pitchf/x technology from Sportvision has been installed in all 30 Major League Baseball Stadiums. It tracks all the pitches that occur during games. Sportvision also provides data-capturing technologies for football and car-racing sports.
Basketball is one of the best examples of how analytics has changed the way sports are played and player performance is measured. They use “Player Tracking” to analyze the efficiency of a team of players by tracking their movement on the court. SportVU put six cameras in all the NBA arenas to capture the movements of players and basketballs. It does this at a rate of 25x per second. Another company called Zebra Technologies makes RFID tags, which attach to equipment, balls, and players to track movement, distance, and speed. The RFID tags blink at a rate of 25 times per second and deliver data in 120 milliseconds.
This technology provides a team’s analysts a multitude of data such as player speed and ball possession. It shows them how fast a team player moves and how far he’s traveled throughout the game, as well as how many times he touched the ball, how many rebounds attempts he made, and more.
As mentioned above it can be difficult to determine how to use all this data and apply it to attain a competitive advantage. Coaches and team executives must know how to prioritize the volumes of data, how to prioritize it, decide what factors to apply in decision making and how to track the decisions they made. Just like departments in your business such as purchasing and sales, sports teams have both offense and defense coaches. They must consider the objectives for both before developing a mechanism for analyzing data. Then they must track the decisions they’ve made to ensure the team’s goals are met. There’s no one formula for this. Each team will do this differently.
According to Shields, even the players see value in data analytics:
“End users have become advocates, and by end users, I mean athletes. A growing number are starting to understand the value of analytics insights as they relate to their performance. This doesn’t mean the athletes are running their own models in Python; it means the information about how his or her performance can improve is being communicated in the right way and with the right emphasis on how that athlete can benefit. And, as a result, the athlete becomes more of a believer and more of an advocate for this type of information.”
Analytics in both business and sports organizations is a “game changer.” It’s an evolving field, and as it improves, more will depend on it for decision making.
by Felicien | Mar 13, 2018 | Education
You wouldn’t think that dental offices would be prime targets for cybercriminals, but they are. After all, your office houses a lot of critical information that cybercriminals can use both against you and your valued clients. Cybersecurity for dental practices is now an essential part of a wise business strategy.
You understand the importance of cybersecurity — particularly since the implementation of HIPAA compliance standards. And you are well aware of the penalties associated with non-compliance.
But is all of the hype surrounding cybercrime true?
We’re conditioned to the news only reporting the worst possible stories. Yes, we do hear about powerful viruses and what they’ve done to other people’s businesses, but we think, “Surely those are larger corporations than my small dental practice.”
The truth is that home-based cybersecurity solutions are inadequate for the task of protecting Woodbridge, Virginia dental practices from attack by a cybercriminal. Whether you know it or not, you are a prime target.
Here are five reasons why it’s too risky to leave your dental practice without a proactive cybersecurity strategy.
Cybercriminals are directly targeting dental and healthcare-based practices.
A study by Fortinet in 2016 indicates that 700,000 attempts were made to hack critical data from dental and health-care based operations in the United States. It’s hard to wrap our minds around this, but it’s true.
Why would a hacker target a dental office? Because you harbor the data that is valuable to them in your systems. Identity theft is a money maker for cybercriminals, and you have access to hundreds if not thousands of identities via your confidential client files. Cybersecurity for dental offices is a necessity.
Small dental offices are more attractive to cybercriminals.
People love the small town feel of their local dentist office. They are not alone in their approach. Cybercriminals prefer small practices as well. At first glance, this might not seem to make a lot of sense since hackers are after as much data as they can access in one shot. Why not target a larger office?
There are multiple reasons why cybercriminals prefer to prey on small practices without cybersecurity for dental offices. One of these reasons is because smaller offices usually have a more modest staff. A lower number of employees can often mean that multi-tasking is necessary, and details can often get overlooked. Hackers are counting on this to be the case.
In offices that are smaller and that function with limited staff, the chances are good that cybersecurity for the dental practice is a concern, but it isn’t the primary concern. The team likely will not have an in-depth knowledge of the latest security measures and may not fully understand and implement HIPAA protocols. It’s an assumption on the part of the cyberhacker. But it’s a gamble they are willing to take.
Cybercriminals also believe that smaller offices may opt to handle their cybersecurity needs on their own.
Small dental practices likely won’t have a firewall or the latest in IT expertise to keep them protected. Simply put, criminals believe that you are an easy target.
A cyber attack could have fatal implications for your dental office.
Let’s face it. All it takes is one breach of your security for your dental office to sustain injury. The implications of lost or stolen data are severe. The trust of your patients is central to your business success. Without cybersecurity for dental offices, your patient’s may lose confidence in your ability to protect their records.
Cybercriminals have one intent — to exploit you and your patients for their gain in any way possible.
If the cybersecurity for your dental office is not impenetrable and hackers get in, what are the consequences you could face?
There are financial repercussions. Reports say that it costs approximately $551,000 to recover from a compromise of the data in your systems. But that is a rough estimate. It could cost you much, much more. Most dental practices cannot afford to have to cover those costs.
Your reputation could suffer irreparable damage. Unfortunately, all it takes is once. Even with a one time breach, most people will not give you a second chance. You will always be known as THAT dental office. Getting a poor reputation because of lax IT security affects the clients you have now, and it affects your future. If it is difficult to build a reputation, it is almost impossible to repair one. There is rarely any coming back from a cybersecurity breach of this nature.
You could face penalties for HIPAA violations. Failing to have adequate cybersecurity for your dental practice that leads to a breach is not something that HIPAA compliance regulators are going to forgive. There will be penalties beyond the loss of data, and they will be very severe. These can potentially include not only hefty fines but also jail time.
Dental offices possess the data that cybercriminals want most.
It’s not just that you have access to a lot of data. You have the RIGHT kind of data for cybercriminals. Because of the nature of the work you do, your systems are virtually guaranteed to pay off for a hacker if they are correct, and there is a pathway into your operations. Your business is incredibly attractive to a cybercriminal.
Cybercriminals assume that you will not have cybersecurity for dental offices.
Just because you are small doesn’t mean that you are not prepared. But hackers are willing to take the bet that you’re not. Maybe you think that you are. You’ve installed home versions of antivirus software, and you’ve not run into any problems yet. “YET” — That’s the key word.
How do you know if you’ve already been a target of a cybercriminal? You don’t.
You might have just been fortunate so far. But luck always runs out, and when it does, you cannot afford to be unprepared.
Hackers are far more intelligent than people think. Their methods are quite cunning, and they are capable of regenesis to allow multiple hacking attempts on unsuspecting dental practices just like yours. The problem is the average person don’t understand how to discover vulnerabilities in their systems. To stay protected and have complete peace of mind, cybersecurity services from a professional IT firm are a must. Look at them as an investment in a good night’s sleep for you.
Cyber threats are a real problem for dental practices today. Criminals are on the hunt day and night for dental offices with unprotected systems. Their crimes ruin the lives and careers of many honest, hard-working people.
But it doesn’t have to happen to you. Contact Nova Computer Solutions now at 888-711-3234 to learn more about how our cybersecurity for dental practices can give you complete peace of mind.
by Felicien | Mar 13, 2018 | Education
The Internet of Things – and of course, the Internet –has created an endless network of connectivity. Consumers have embraced living in a digital world, and all the ways the Internet makes day-to-day life easier.
Is there one single piece of information you wish you knew about your customers that just evades you? We already know the answer to that question – yes! Don’t you wish there was a magical process by which you could answer every question you’ve ever had about your customer base? Would you cater your operations and marketing to their needs to develop a deeper sense of loyalty and longevity?
There are ways to better understand your target market. Focus groups collect incredibly valuable information in a controlled environment, but are very expensive and only represent a fraction of your customer base. Telephone surveys rely on clear communication and carefully constructed questions which are properly delivered – but first, the target respondents have to answer the call. It’s neither cheap nor easy to get answers, but it’s not meant to be. Consumers are protective of their privacy and their money!
So, what’s the best way to figure out what your target market is thinking? Instead of trying to read your customers’ minds and potentially making costly mistakes, we suggest a better option – just ask them.
Email surveys were the darling of the decade until the last few years, but are still heavily used. All a business needs to have is an email address on file for a customer — whether former, current, or potential — and the ability to craft questions that will deliver meaningful responses. What is meaningful depends entirely on how the business plans to use the information obtained through the survey.
If you’ve ever designed an online survey, you’ve tried SurveyMonkey. With limited features and use parameters, it’s a free tool – and a fantastic option. That word “limited” is the challenge that users face: why limit yourself when your business depends on the outcome? Sure, simplified surveys with radio buttons, checkboxes, or drop-down menus are easy, but they can be misinterpreted – or worse, the user can choose the incorrect response by accident and still record it.
Of course, surveys are notorious for low levels of response, though average response rates have risen in recent years. The current average response rates hover around 1 in 4, or 25% of recipients will answer. This rate tends to increase rather significantly with an incentive to respond. You’ll need to account for a “margin of error”, which will vary, but basically, it means that of those 1 in 4 recipients that respond, some of their answers will not accurately reflect their preferences, like where we said they might have accidentally chosen the incorrect answer. Most people expect the average margin of error to be about 5%.
Now that we’ve talked about some statistics, let’s talk about the meat of a survey. Here is where the true difference between platforms like SurveyMonkey and Google Forms matters.
First, how to create a new Google Form:
Go to https://forms.google.com/
Click on “Blank” with the plus sign in the box.
You’ll see the options to toggle between “Questions” and “Responses” at the top.
You can type the title of your Form (survey) where the large bold text says “Untitled form”.
Underneath this, there is a section to add a description if you desire.
Simply type in your Question in the appropriately labeled field.
Next to the field where you can type in a Question, you can select the type of Question you want to ask, with responses in the following formats:
Multiple choices
Checkboxes
Dropdown
Short answer
Paragraph
Type in your first Response option.
You can add an image here, or even a YouTube video.
Underneath this, you can click “Add Option” to add more responses.
Form designers can also choose whether the Question requires a response, or if the respondent can bypass that Question with a “skip” feature.
Google Forms has updated its user interface recently, and now you can add responses in a grid display format. You’ll want to play around with the options to see what looks best for your needs. Think carefully about the number of questions you need to ask, and the number of responses to choose from within each question. Too many of either can overwhelm a consumer, and best practices suggest that asking no more than 5-7 Questions is ideal, with each having no more than 3-5 responses.
Other cool features you can add to your Google Form include:
Themes
In the main navigation menu at the top of the screen, you’ll see an icon that resembles a painter’s palette. Clicking this will drop down a menu of color circles or the icon that looks like a photo – clicking here will open the Themes menu where you can truly customize the user experience.
Results can be stored in a shareable spreadsheet
Google can’t track who responds automatically, but it will automatically store all results from responses within a shareable spreadsheet, and like with any Google Sheet, you can edit this with charts or other visual representations of the data collected.
Results can be emailed to a designated user, rather than a user (or teams) needing to check a dashboard continuously.
Using Google Forms functions with the same basic principles as Google Docs, in that collaborators can access a shared file to help design survey questions and flow.
Forms are already mobile-friendly; the impact of this feature is huge given the number of people that access email via their smartphones or tablets outnumbers those accessing email via desktop or laptop computers.
Readily-available free survey tools aren’t always so feature-filled. Paid tiers of SurveyMonkey offer tools like geotargeting and more robust features, which are useful if responses are tailored in such a way that this is necessary. Google Forms can’t help you with geotargeting, but Google does offer a paid option with its Google Surveys solution.
How else can you use Google Forms?
Manage event registrations.
Share the Form via social media channels or to website traffic to collect email addresses for email marketing or email newsletters.
One more feature we want to touch on is logic processes. In Google Forms, designers can change the user flow of the Form at the individual respondent’s level and based on their answers. You can toggle certain responses to one question to skip the next question, and even do what the Marketing world would all an “A/B split” where one response would take the respondent in one line of questioning, but a different response would take another user down a different path.
Use Google Forms to get to know your customers, and take full advantage of the Internet. Consumers like to share their opinions, and if they can do this using their smartphone while on the go, you’re much more likely to increase responses.
Get to know Google Forms and see how Google wants to help you — and your business — win the Internet!
