by Felicien | Dec 19, 2017 | Education
Everyone with something to market, whether it is a business, service or product wants to stand out and get the public’s attention. We want to be the website that people visit for whatever it is that we are selling. Social media can be a great way to get our product or business out there to the public, but it’s not always easy. The social media landscape can be exciting but it can also be scary and a bit frustrating. So how do we navigate this landscape and get the results that we so desperately want?
Having an active presence on multiple social media platforms, such as Facebook, Twitter or LinkedIn can give you that edge your business needs so badly. But handling one social media platform can be daunting enough but multiple can be downright overwhelming. You need a way to automate the process and streamline your efforts. Lucky for you, there are quite a few sites/apps out there that can do this automation for you. From well-known names like Buffer and Hootsuite to more obscure ones such as TweetDeck and Dlvr.it.
Here are a few of our picks to make your social media marketing less stressful:
HOOTSUITE
It doesn’t matter if you are an agency handling hundreds of social media accounts or a single person handling only a few, Hootsuite makes it simple. Adding accounts is easy, as is scheduling posts to go out. You can even add more than one account manager to help handle the workload. There is even a training program to teach you the ins and outs of social media marketing as well as how to use Hootsuite effectively. One of the best at what it does, and for the price, it’s hard to beat.
BUFFER
Utilizing all the best social media platforms, Buffer allows you to manage and schedule posts, but it also allows you to customize posts to each different social media platform it’s going out to. This is good for tailoring posts individually for say Facebook and Twitter, rather than the two being the same. It also looks more professional that way. It also shares your content at the best possible times for the platform, getting your content out to as many people as possible. Plus, Buffer tracks your posts so that you can see what posts and what time of day are getting the most traffic.
HUBSPOT
Hubspot allows you to not only post and review, but it offers you closed-loop reporting data. This means that you are able to see down the funnel of engagement and find out what posts and channels are driving actual leads that translate into sales.
DLVR.IT
Dlvr.it is pretty simple to use. You tell it where the source of your content is and where you want it to put that content. From here, it will automatically send it out every time the content is updated. Dlvr.it supports Facebook (business and personal), Google+ (business), LinkedIn (business and personal), Twitter, App.net and Delicious. It also tracks who’s clicking on your content.
TWEETDECK
TweetDeck is one that has been around for a while. It’s priced well, (free is always good) and is a great way to be part of Twitter. The app is laid out with multiple columns, allowing you to follow several conversations at once. Plus, scheduling posts is simple and easy. Keeping up with Twitter can be difficult since it moves so fast and there is so much to see. TweetDeck makes that easier.
KNOWEM
Have you ever decided to start a marketing campaign across multiple platforms, only to find out that the profile you wanted on that platform was taken? It’s always a great idea to secure your social media profiles right away and not wait until you decide to launch a campaign. KnowEm lets you check for the use of your brand. By checking over 500 popular social media sites, it searches for product, personal name, and username for you. You want to maximize your brand, right? Securing your social media identity is a great way to do so.
HUMAN BEINGS
Keeping up with trends and staying relevant on social media can be hard to do. This is especially true if you are trying to do it all yourself, along with all the other duties you assign yourself. Only using a service or app to schedule posts for you aren’t going to get you the relevance or market share you want. The best thing you can do for that is to implement a social media manager. Having a person dedicated to watching social media and staying up with trends will go a long way to keeping your brand out front and relevant. This person can be much more fluid and engaging than anything else, since their entire job is social media.
Social media can be frustrating and tough to keep up with the repetitive tasks. Automating the process can help a great deal, and there’s no substitution for a great social media manager to stay on top of trends and responding to feedback.
by Felicien | Dec 18, 2017 | Education
We like tech, it’s what we do. As the holiday shopping season kicks into overdrive, we are bringing you 12 of the most requested, most wanted tech gifts for 2017. Check back each business day between now and December 19th for another must-have tech item and why you should check it out.
If the new iPhone seems a bit pricey for you, don’t worry. The Samsung Galaxy S8 and S8+ offer similar technology but with a cheaper price tag. Much like its competition, the S8 offers a 5.8-inch display, but unlike that other phone, it curves around the edges of the phone producing the first true infinity screen on a smartphone.
The phone does 4K video, has a 12MP rear camera (8MP on the front), uses facial recognition to unlock, is water and dust resistant, and charges wirelessly. All features that the iPhone X sports. But unlike the iPhone, the S8 can expand its memory from 64GB to 256GB via memory cards, allows multiple windows so that you can multitask (text while watching a movie?), and contains a headphone jack. Also, you aren’t restricted to one method of unlocking. There is also a fingerprint scanner and the use of a PIN.
The biggest difference here is that the S8 comes in a bigger model, the Galaxy S8+ which has a 6.2-inch screen for only a few dollars more. Both versions make use of Samsung’s new Bixby AI, their answer to Siri that learns from you and can do things like translate languages and point out landmarks when taking photos.
The Samsung Galaxy S8 will run you $489.99 for 64GB (upgradeable to 256GB via the memory card) while the S8+ runs $559.99, both with a two-year agreement. Both versions come in Orchid Gray and Midnight Black.
Happy Holidays and good luck on the tech hunt from all of us here at {company}!
by Felicien | Dec 18, 2017 | Education
Software updates are often seen as an interruption to people when they are using their devices. Who wants to stop and take time to update their JavaScript or iTunes? The answer is, those who wish to have the highest performing software that is secure and easy to use.
When you are asked to update your software, there is generally a reason behind the request. It might be that there have been changes made that fix old bugs, or that there are new features that will help software run smoother and prevent interruptions when using the software. Whatever the reason, it is always a good idea to update your software when an update is offered. This leads many to question, should I update my software?
Updates Keep You Up to Speed
If your device has issues with speed or compatibility, it could be time for an update. There is little that is more frustrating than trying to use your computer or phone only to find yourself stuck staring at an eternal loading screen. The reason your device is running slowly could be because it is running outdated software. By updating your software, you can make sure you have access to the applications, files, and other important tools you need, quickly and efficiently. No more stomping your feet and staring at loading screens.
If you have not done an update in some time, you might find yourself using non-compatible software for things like PowerPoint, Word, and other applications. For instance, since Windows is updated every three or so years, it can take only a few missed updates for you to fall behind the curve. This can be annoying and inconvenient when trying to accomplish tasks that require shared files. If you’re not using updated software, there is no use in even trying to accomplish anything. This can be especially true if you are someone who works not only at the office, but also at home. Is your home device compatible with your office device? If not, you could have a problem.
Updates Keep You Safe
The most beneficial aspect of updating your software is that you are now further protected in case you visit an unsecured website. In an act referred to as “Drive-by Download,” hackers infect and steal your personal information, all because you didn’t update your software. In fact, a study found that JavaScript, Adobe Acrobat Reader, and Windows are the most often targeted in hacking attempts. In terms of protection, nothing beats a software update.
Updates also ensure that your device is stable and running smoothly. This means fewer problems with crashing or slow downloads for the consumer. To ensure the best experience when running any software, make sure it is up to date. This makes sure that you are using the latest version, which will, in turn, have the most features. You don’t want to be stuck using an old version of say, Photoshop, for example, when there is so much more you could do with the newer version.
Updating Your Software Will Save You in the End
Finding out what updates you need to install is as simple as running software on your computer- just be sure to keep that software up to date. For example, Software Update Pro can be helpful in telling you when it is time to update the software on your computer. By installing these updates, you are making sure that your device will run the way you want it, smoothly and efficiently.
Also, updates are cool. They come with new features, and often new designs. Don’t put yourself in a position to feel envious of your coworker who updated their computer over the weekend, just do the update yourself. This new design could also be more user-friendly. If you’re like many people, you might have issues understanding some software all the time. With new updates, software designers try to make the new version of the software as user-friendly as possible, hoping to encourage those who had previously thought it too complicated to even look at, to download and use it themselves.
Software updates are something we rarely think about, that is until we are being bombarded with recommendations for updates to all of our software at once. This can seem annoying and bothersome, but it is for your own good. Your device is trying to tell you that there is something better out there that you should take advantage of. Furthermore, you could improve the way you work or use software, which could only be a positive outcome. Software updates come with solutions to previous problems, new features, more security, and also the interesting experience of using a newer version of the software that others may not have yet. With all of these desirable features, why wouldn’t you update your software?
by Felicien | Dec 15, 2017 | Education
We like tech, it’s what we do. As the holiday shopping season kicks into overdrive, we are bringing you 12 of the most requested, most wanted tech gifts for 2017. Check back each business day between now and December 19th for another must-have tech item and why you should check it out.
This USB drive has connectors for both USB-A and USB-C, to make it simpler for transferring data between computers and even some newer Android phones with USB-C. Laptops, Android phones, Macs, and PCs are all utilizing the USB-C connection. With this, there’s no need to worry which type of flash drive you have.
The Dual Drive comes in 16GB, 32GB, 64GB, 128GB, and 256GB sizes. The 32GB can be found for less than $30, while the bigger sizes will run you a bit more money.
Happy Holidays and good luck on the tech hunt from all of us here at {company}!
by Felicien | Dec 15, 2017 | Education
You may be thinking to yourself, “I don’t need antivirus software. I don’t go to any sketchy websites or click on shady pop-ups.” While that does help cut down your risk of getting a virus that doesn’t mean you are 100% safe. Many viruses now are found on legitimate websites that have been corrupted, and you could unknowingly be putting yourself and your computer at risk. The adage “it’s better to be safe than sorry” holds true in this case. Think about all the valuable data on your computer that you use every day; wouldn’t it be a huge inconvenience if you lost access to it all because of an entirely preventable virus?
Types of Attacks
There are several types of viruses and attacks that your computer may be vulnerable to. The first of course is the typical computer virus. You could end up with this by clicking on the content of unknown or questionable origin. Computer worms are another type of attack that usually attacks the network as a whole, but may still deposit malware onto your device to spread it throughout the network. Trojan horses are when the user thinks that a download is legitimate, but is a virus in disguise. Some viruses appear to be updates or downloads from reputable websites so it can be difficult at times to know what is fake and what is real. Antivirus software can warn a user when a virus is within the download, but can’t stop the user from downloading the file if they so desire. Spyware is a virus that doesn’t actively change anything on your computer, but instead steals data and information for use by a cybercriminal. Messaging applications are common carriers of viruses, so it is essential to have an antivirus software that will warm you when your emails or IMs are carrying fake links or attachments. Bots are also a standard way for cybercriminals to drop viruses and malware onto your computer, by remotely hacking into your computer. Antivirus software will warn you when someone is trying to hack into your computer. And finally, beware of rootkits that are buried deep in your computer hiding other viruses and malware from your immediate view.
Safe Surfing
Using common sense on the internet and browsing carefully will get you far, but it can’t protect you forever. Not every type of virus or malware attack is easy to spot and therefore having antivirus software is necessary for the times when you couldn’t tell if something was corrupted or that someone was hacking into your device. Often, companies will set up your computer with an antivirus before it reaches you and when you first start it up, it will get you to sign up for the antivirus already pre-installed. This is how some companies make extra money. However, you don’t need to use the antivirus software that is preloaded. You can choose another service if you want. There are many good antivirus software on the market to fit any budget.
Some of the Best Antivirus Softwares
All Windows 10 PCs come with Windows Defender. This is an excellent all-around software that fights off the most run of the mill viruses and threats. The benefit of using Windows Defender is that it already comes on your computer and offers a proficient level of protection. It is comparable to other software available from third parties. It also has a user-friendly dashboard where you can check on things like the overall health of your device, parental controls, antivirus settings, and scan results.
Norton Security is an antivirus software that has been around for a very long time. It is a trusted name with an excellent reputation for antivirus protection. The basic package starts at $49.99 per year, and the premium package is $109.99 per year. All their packages are a great value, and the one best for you depends on things like how many devices need protection and if there are children that will be using said devices.
McAfee is another popular option. They have a basic package that starts at $59.99, and they go up to $99.99. This software offers excellent protection while managing to stay more affordable than some of the more dominant antivirus software.
Avast has a good basic free option that consumers often take advantage of. Their 1-year subscription is $59.99 and includes a two-way firewall so that viruses already on your PC can’t get back out onto the internet and spread to another network or device. It also comes with parental controls and several other features.
Conclusion
Antivirus software is an essential tool when using the internet. There are people out there wanting to steal your information, wreck your computer, or just cause general chaos. Don’t give them the opportunity to do so; protect your computer.
by Felicien | Dec 14, 2017 | Education
Content sharing strategies to optimize your online presence
There’s no doubt that social media is connecting us like never before. Something we like to stress to our clients is that social media is more than just a platform for socialization. The world of social media has opened up an entirely new realm of business possibilities for companies in all industries.
However, when it comes to developing a business-focused social media strategy, professionalism and relevance need to be the guiding principles. Not all content is shareable and not all content is suitable for all social media platforms.
Some businesses adopt the idea that all of their social media platforms should have an automatically unified message base – but that’s not the case. It makes sense to post entirely different things to different social channels. In fact, it’s a great way to get to know your audience on boost engagement on each platform.
Content Decisions: Deciding What to Post & Where to Post It
So, the question becomes how should businesses determine what content should be posted where? You must remember that each social media platform has a unique audience. Furthermore, each of your social media audiences has different expectations for what they want to see. Followers expect certain content on Facebook and certain other content on Instagram, LinkedIn and so on. These preconceived expectations have a direct impact on how a company’s social media posts will perform.
We’re going to break down the specifics for each platform, but to get started here’s a basic overview of what kind of content you should be posting to the leading social channels:
Facebook
Videos and company-curated content
Instagram
High-resolution photos, quotes, and engaging Stories
Twitter
News, blog posts, and creative GIFs
LinkedIn
Job postings, company news, and professional content
Pinterest
Infographics and step-by-step photo guides
Google+
Blog posts designed with SEO in mind
Now that you have a general idea, let’s get into the more specific types of content you can share on each platform. When it comes to a content sharing strategy, social media can be the perfect way to connect with your clients and prospects – so long as you take advantage of each platform efficiently.
FACEBOOK CONTENT
For businesses, the goal of Facebook content sharing should be two-fold: it should build a company’s brand and should create space for engaging with target audiences. On the Facebook platform, the two best ways to pursue these goals is through sharing pre-recorded videos, going Live and sharing blogs and other company-curated content.
· Videos & Live Videos
Pre-recorded and Live videos are gaining a reputation as the best kind of content to promote engagement and transmit brand messages. Generally, video posts generate the highest reach compared to other types of content posts. When it comes down to it, social media audiences want audio-visuals. Video, especially when it’s very Live or recent, is a very engaging way to promote audience interaction.
In fact, Buzzsumo recently analyzed roughly 68 million Facebook profiles, and they found similar results. Of all the types of content that were shared, videos had a higher average engagement rate than that for basic images or external links. Videos just have a way of making users want to click play. Live videos especially catch the eye of audience members who can tune in and feel as though they’re right at the center of the action during company events or promotions.
However, it’s also great to create pre-recorded videos on topics that your audience will be interested in learning about. When it comes to creating company videos, the best kinds are educational and easy to absorb. Check out a couple of examples below:
How-To Guides
If there are tasks that clients are always asking you for help with or inquiries that you’d like to answer for your audience, it’s a great idea to make brief, easy-to-follow, how-to videos. These are very popular on social media for everything from recipes to construction projects. Offering video snippets that help your audience get things done easier will provide huge engagement potential and also positions your company as a trusted expert.
Blog Post Summaries
Another great idea to is to take some of the content you’ve been pumping into blogs and making brief and engaging video versions to help transmit the content and messaging to users who may not read the blog.
Blogs are a great way to offer more detailed industry or company information, but the reality is, videos have a tendency to catch the eye of audience members more effectively. So, transforming your critical blog content into more digestible video clips will help ensure your company messaging never falls on deaf ears.
IMPORTANT TIP: Make sure to upload your videos to Facebook directly. Videos uploaded directly offer better engagement potential than shared links to YouTube or other video hosting platforms.
Blog Posts and Curated Content
The next best kind of content for Facebook is company blog posts and curated content. Blog posts offer a way to provide ‘digital workshops’ to your audience. Hone in on industry trends and topics that are making waves. The more time you spend getting to know what your audience is interested in, the better your blog posts will do.
Along with in-house blog content, you can also use Facebook as a platform to share other relevant, curated content from trusted third-party pages and websites. However, be sure to triple check that what you share is professional, relevant, sourced, and secure. The last thing any professional company wants is to share illegitimate, offensive or irrelevant info from a questionable source. As a rule of thumb, always give curated content posts a second glance before sending it out into your digital universe.
IMPORTANT TIP: Facebook has a built-in feature to help companies find, curate, and share high-quality, reliable content. Check out a tutorial on how to use the Pages to Watch feature here.
The ultimate goal is to provide a stream of relevant content that your audience cares about and wants to read. When it comes down to it, blog content that is both educational and entertaining is the content that does best on Facebook. Get creative and get intuitive – if you see audience members discussing a topic on your social media platform, create and share content about it. It’s all about letting your audience control the conversation.
INSTAGRAM CONTENT
As noted, Instagram content is all about image-sharing, words of wisdom and steady streams of engaging Stories. As one of the leading platforms for social media influencers, Instagram offers immense potential when it comes to engagement power. When it comes down to it, it’s all about developing a consistent theme with all the content you post.
High-Res Photos
Instagram has gained a reputation as the spot where users post only their best, most visually-appealing photos and videos. Instagram is the platform where individuals AND companies express themselves most creatively to the world. As such, Instagram can be an exceptionally powerful tool for presenting, honing and maintaining your brand personality.
Here are a few types of high-quality photos you should post to Instagram:
Product Photos
If your company sells physical products, be sure to post creative, high-quality photos of your product in a variety of relatable settings. Create well-thought-out, professional images that will help your Instagram audience relate to your brand and your products. Creatively show your audience how your products and services will change their life for the better. For inspiration, check out some of the best brands on Instagram here.
Behind-the-Scenes
Another great type of content to post on Instagram is behind-the-scenes sneak peeks. This could include profiles and photos of company team members or photos from company events, daily company tasks or the creation of a product. Allowing your audience to take an inside look helps you personalize your brand and consumers are made to feel like part of your team.
User-Generated Content
Another leading content strategy for sharing on Instagram is all about using a user-generated content (UGC) model. User-generated content can be anything from sharing consumer photos & product and company reviews to hosting photo or video contests among your audience.
A user-generated content strategy is all about taking the best consumer experience content and using it on your own social media profile to present an authentic consumer perspective. Companies have seen massive success by implementing UGC strategies, check out some of the most successful campaigns here.
IMPORTANT NOTE: When selecting user-generated content to share, be sure to only choose the most professional and visually appealing images that will adequately represent your brand. Additionally, be sure to ask for proper permission from users before sharing their content to your company’s profile.
Quotes
Another great form of content to share on Instagram is motivational and inspirational quotes. This is one of the most popular types of Instagram content. In fact, there are almost 50 million (and counting!) posts with tagged with #quotes on Instagram. Quotes provide a great way to connect and resonate with your audience.
There are countless places online to acquire stock quote images but if you want to get really creative you can create your own graphics using a variety of free online tools. This allows you to match quotes with images and create relevant, motivational and inspiring posts to share with your audience.
IMPORTANT TIP: Seek out quotes that best support your brand mission and use your own images where possible. Also, in order to make the most out of quote content, be sure not to go overboard.
Stories
Stories is the space on Instagram where your company can be a little more flexible and spontaneous. Stories appear at the top of user Instagram feeds and disappear automatically in 24-hours. It offers a way for your Instagram account to come alive so you can continually check in with your audience. Stories allows users to share videos, images, and links that can be creatively customized and presented.
There are countless ways to optimize Instagram Stories for marketing – here are a few of the leading examples:
Storytelling – share a funny or inspiring story in a series of videos.
Share how-to tutorials – again, it’s all about giving users the inside look.
Promote a blog post – provide quick access to your latest company content.
Share a list – create relevant lists that can be creatively shared in sequence.
Announce limited time offers and promotions – who doesn’t love a deal?!
Offer giveaways and discount coupons – seriously, everyone loves a deal.
Share research and statistics – post relevant data to engage your audience.
Share quotes and inspiration – just like on your profile, always seek to inspire!
Introduce an Instagram takeover guest – recruit big names to host your profile.
Share announcements, news, and updates – keep your audience in the know.
IMPORTANT TIP: While sharing your Instagram stories, be sure to keep them strategically in line with your overall Instagram marketing strategy. A great way to develop a consistent and creative approach to Instagram stories is to rely on templates. You can create your own company-branded templates or explore online, pre-designed options.
TWITTER CONTENT
Twitter is a great place for your company to build a steady stream of communication with your online audience. Twitter offers brief, instantaneous updates for your users and is a central hub where online trends are tracked and content is easily shared via ‘retweet’. By strategically sharing news, company content and entertaining GIFs that resonate with your audience, your company could become the latest trending topic.
News
News is the most common reason people use Twitter. The Twitter platform offers a constantly up-to-date and easy way to absorb headlines and news in an increasingly fast-paced media environment. Twitter users rely on the platform to stay in tune with what’s happening in their own lives and all over the world. This makes Twitter a great platform for sharing news relevant to your audience, including industry news, company news, and news about new products or services.
IMPORTANT TIP: There are a lot of incredible tools available for keeping up with industry news. Resources like Feedly can help you keep up with industry-wide social media conversations to make sure the content your sharing is relevant, up-to-date and on trend.
Twitter Ads info and privacy
Blog Posts & Curated Content
Much like Facebook, Twitter offers a great platform for sharing links to your blog posts and other high-quality curated content. Because Twitter is such an instantaneous platform, where users post multiple times a day, Twitter is a great place to share multiple posts a day – linking to blogs, videos or interesting and engaging content that your team has curated.
Also, when sharing blog posts, it’s often a good idea to get creative and add some of the following multimedia attachments to make the Tweet as engaging as possible for users:
Link (with the link preview)
Photo or infographic
Video
GIF
Twitter Ads info and privacy
IMPORTANT TIP: Don’t be afraid to experiment with videos. As mentioned, videos are a strategic way to engage your audience and keep them coming back for more. However, Twitter does have some limitations on video sharing. The maximum length of a Twitter video is two minutes and 20 seconds. You can find full details on Twitter video limitations here.
GIFs
Twitter is basically the first social media platform where GIFs became a trend. Now, GIFs are popular and shareable content across all social media platforms, but Twitter is still the best place to share them. Creating GIFs for blog posts, company events or product launches and sharing them on your Twitter following is a great way to express your brand character.
IMPORTANT TIP: There are plenty of tools that allow businesses to quickly create shareable social media GIFs. To learn how to check out this online tutorial
LINKEDIN CONTENT
LinkedIn has an understandable reputation as the ‘professional version’ of Facebook. LinkedIn is all about professional networking and staying up to date on industry news and business-focused topics. By sharing strategic and professional content on LinkedIn, you can create a professional online hub for your company.
Jobs and Career Information
Because LinkedIn is a professional networking platform, the most suitable content for LinkedIn is job openings and career opportunities. Your company’s LinkedIn profile serves as a great recruitment channel. Potential new hires can learn more about your company which will help you attract high-quality, informed and suitable prospects.
Here’s some specific information that should be posted to LinkedIn:
A brief description of your company culture and mission
Snippets of employee experience and feedback
Employee achievements and acknowledgments
Open job listings and professional opportunities
Company News
This one is pretty straightforward. In addition to posting company information and job opportunities, LinkedIn is also a great place to share company news and announcements. Whether your company has just celebrated an important milestone, hired a new big name or hosted a charitable event, LinkedIn offers a great platform to professionally share exciting company news with industry colleagues and potential new hires.
Professional Content
Sometimes, there may not be a steady stream of company news to keep your LinkedIn profile padded with engaging and relevant content. So, another great kind of content to share on LinkedIn is content that professionals in your target audience would find helpful and relevant. From webinars to whitepapers to industry studies and trends, sharing professionally relevant content is a great way to keep your audience paying attention.
PINTEREST CONTENT
Much like Instagram, Pinterest is all about the visuals. Pinterest is comprised of a large community of users who share eye-catching photos, projects, designs, and how-to manuals. So, for companies incorporating Pinterest into their social media strategy, engaging images are the best content to share in order to catch the eye of your target audience.
Infographics
As mentioned, Pinterest is like Instagram in that the majority of content shared is visual. However, unlike Instagram, images on Pinterest have a large, vertical layout. Images shared on the Pinterest feed display at a width of 236 pixels and a maximum height of 800 pixels. This size is great for sharing hi-res, vertical photos or detailed infographics on relevant topics.
Because of the size and layout factors, the best aspect ratio for Pinterest images is 2:3, with a minimum width of 600 pixels, such as 600 pixels wide by 900 pixels tall or 800 pixels wide by 1,200 pixels tall. You can find out all the details on sizing and pixels here.
Step-by-Step Photo Guides
The trend on Pinterest is all about DIY guides, crafts, home decor, food and drinks, and design. Since users are constantly mining the Pinterest feed for their next creative endeavor, it’s a great idea to share vertical images with how-to instructions on how to make or do something well. Create a step-by-step process and combine these steps with eye-catching, high-quality visuals to encourage clicks and shares from your audience.
GOOGLE+ CONTENT
While Google+ is often overshadowed by more popular and widely-used platforms, there are many strategic reasons for businesses to deploy Google+ as part of an overall marketing strategy. What is especially helpful about using Google+ for marketing is the SEO value. All content posted to your company Google+ profile gets indexed immediately and shows up in Google search results.
That’s why sharing blog posts and other SEO-rich content to your Google+ profile can be a huge part of your overall marketing strategy. While you won’t see as much engagement on Google+ as compared to Facebook, Twitter, and Instagram, it’s a great place to share blog-content that is jam-packed with keywords and searchable content. This will help your company secure a comfortable Google rankings spot and in turn, you’ll be more accessible to clients and prospects.
Combine and Conquer: Using A Multi-Platform Social Media Approach to Optimize Your Online Presence
When it comes down to it, social media platforms allow your business to create and maintain an online persona that can interact directly with your target audience. Using a variety of different platforms will not only help you better reach your target but will also help you create a consistent and well-rounded brand personality.
Furthermore, as we’ve outlined in this guide, making sure you’re sharing the right content in a strategic way for each platform, will help optimize your brand messaging and boost engagement. In an increasingly online-based business environment, the consumer is king. Creating a dynamic combination of platforms for your consumers to learn about your company and engage directly with your brand is the key to continued success in the digital landscape.
