Be mindful of copyright and intellectual property rights of others and the University and of University policies regarding those rights. How will end users adapt? Whereas social media advertising must be paid for, the act of creating and sharing informative or entertaining content on Facebook, Instagram, Twitter, and other platforms is an attempt by brands to grow an audience organically, in other words, without paying for it directly. Adults Using Social Media, Including Facebook, Is Mostly Unchanged Since 2018. “We don’t [check social media], but we could,” another admissions officer said. Social Media Today: 4 Influencer Marketing Trends That Will Dominate in 2020, Influencer Marketing Hub: The State of Influencer Marketing 2020: Benchmark Report, 5 Actionable Strategies for Social Media Branding, 11 Ways Social Media Will Evolve in the Future, The Ultimate List of Marketing Statistics for 2020, The State of Video Marketing in 2020 [New Data], Develop and nurture relationships with customers, Develop and use consistent visual branding across all social media platforms, Use a tone that reflects the brand’s public persona, Cater to marketing personas based on social media metrics, Reduce the amount of vitriol and conflict commonly found on public social media feeds, Take greater advantage of the utility of mobile devices. Here is an overview of the most prominent social media networks of 2020: Launched in 2004 by Harvard student Mark Zuckerberg, it has nearly 1.7 billion users — including 69% of U.S. adults, according to Pew Research. ... visual communication, and social media use. In the 1980s and ’90s, according to “The History of Social Networking” on the technology news site Digital Trends, the internet’s growth enabled the introduction of online communication services such as CompuServe, America Online, and Prodigy. However, the University does not intend this paragraph to limit opposing ideas and viewpoints in the course of legitimate social media interactions. At the same time, the University seeks to speak with one voice on official matters and to protect and accurately communicate the University's mission and reputation. PURPOSE. All of these actions are measurable thanks to analytics provided by the social media platforms (Facebook Insights, Twitter Analytics, LinkedIn Page Analytics, etc.). social-media Founded in 2011 by a trio of Stanford students — Evan Spiegel, Reggie Brown, and Bobby Murphy — this video-sharing service introduced the concept of “stories,” or serialized short videos, and “filters,” run for informative digital effects, often based on location. Think first, post second. Generally, employees should manage their personal social media accounts on their own time. Maryville University (University) acknowledges that social media may be used to further the University’s mission by providing channels of interaction and engagement between the University and students, parents, faculty, employees, alumni, fans, media, the surrounding community, potential students and donors, etc. These social media influencers spend time building trust with their audiences. Social media refers to digital channels used to share views, video, experiences, comments and so forth. This is a low level boot camp for people wanting to dabble in programming for the first time. What are you looking for? Was there social media in the 1830s? Those numbered 300-499 are upper division courses designed for juniors and seniors. YouTube, Instagram, Flickr), Blogging sites (e.g., university blogs, personal blogs or blogs hosted by media publications, Twitter), Forums, discussion boards (e.g., Yahoo Groups, Google+, Google Groups), news article comments and online encyclopedias (e.g. Since social media changes every day, you should at least make sure your current social media policy is reflective of the current year we’re in. Some examples include: sexually harassing a colleague, inappropriate interactions with students, derogatory statements, threatening or intimidating others, violating privacy policies/laws, or defamation. Emerging Media Strategy & Social Media Consists of digital writing, social media campaigns, web design, and crisis management. Introduction Social media is an increasingly popular way to communicate at work and at home. All rights reserved. According to HubSpot’s “The Ultimate List of Marketing Statistics for 2020,” video became the No. The Social Media Policy specifies the rights and responsibilities of Macquarie University staff engaging on Social Media in their capacity as an employee of the University, to safeguard their reputation and that of the University. Today’s social media landscape is populated by a suite of services that jockey for the attention of more than 5 billion mobile device users worldwide. 675 million users worldwide media channels, follows, shares ( retweets on ). Respond to a post on their own time your computer, tablet, or any University! And is committed to Academic freedom in these channels true social media apps that could run on smartphones end... 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