Buffalo and Rochester, New York, normally treated as separate markets, share Ion affiliate WPXJ-TV, which is centrally located between the two cities and is licensed to Batavia. [33] George Lopez began airing on September 29, while Leverage debuted in July 2012, the former has since been dropped from the network, while the latter has been cycled on-and-off the schedule. As a result, there are a small number of stations (such as former affiliate WKFK-LD in Pascagoula, Mississippi) that maintain dual affiliations with both Ion and another smaller network, usually either America One or MyNetworkTV. ION Media relocates its New York City broadcast television operations to One World Trade Center, providing the tri-state area with a perfect 360-degree signal from a state-of-the-art omni-directional antenna. Owner: Gary M. and Deborah R. Kelly. In April 2012, Ion Media Networks launched a new service known as Ion Shop (originally "iShop" prior to November 2012, and "ShopTV" thereafter, both are names used only by the PSIP identifiers on digital television tuners and converter boxes; there is no branding used by the channel itself); some Ion owned-and-operated stations, however, did not begin carrying the network until as late as that November. As of July 1, 2019, it was rebranded to Ion Plus, and now acts as a de facto extension of the main Ion service, featuring all-day marathon scheduling of one series, along with the same scheduling of paid programming. The network first began broadcasting on August 31, 1998 as Pax TV (commonly referred to as "Pax"; stylized as PAX), focusing primarily on family-oriented entertainment programming; it rebranded as i: Independent Television (commonly referred to as "i"; stylized as i) on July 1, 2005, converting into a general entertainment network featuring mainly recent and older acquired programs; the network adopted its current identity as Ion Television on January 29, 2007. The network also aired a late afternoon sitcom block called "Laugh Attack", which featured reruns of comedy series targeted at African American audiences (originally consisting of Hangin' with Mr. Cooper and The Wayans Bros., the latter of which was later replaced by The Steve Harvey Show). ION Television is born, and the network expands to include a broader array of general entertainment programming. After the transition was complete, the network would continue to air programming under its Pax brand on one of its digital subchannels over-the-air and on select cable providers (see below). The station is owned by Ion Media Networks. On June 27, 2006, Ion Media announced a comprehensive programming deal with Warner Bros. Television Distribution, which gave it the broadcast rights to movies and television series owned by the company. Back to TV Guide. Currently, Ion follows programming strategy similar to major cable networks, with majority of its schedule being filled by acquired broadcast and cable drama series, few original programs, holiday films and other original movies, and theatrically released movies sourced mainly from major film studios, with its entertainment programming schedule occupying 18 hours of its daily broadcast schedule. 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